BASTILLE DAY FRENCH FESTIVAL MELBOURNE

BRAND REFRESH

LOGO DESIGN

ART DIRECTION

ILLUSTRATION

BRAND REFRESH

LOGO DESIGN

ART DIRECTION

ILLUSTRATION

BRAND REFRESH

LOGO DESIGN

ART DIRECTION

ILLUSTRATION


BRAND REFRESH

LOGO DESIGN

ART DIRECTION

ILLUSTRATION

About this project

In 2024, Studio Morellon collaborated with Bastille Day Melbourne to rebrand the festival, emphasising its festive spirit and core values.


We went with a complete makeover with a brand new logo, a comprehensive brand guidelines, a library of custom-made illustrations, a series of posters for the city's ad campaign, and a few signage for the festival's on-site.

The Bastille Day French Festival is a celebration of all things French and Francophone and the fabulous French-Australian community in Victoria. The Bastille Day French Festival has been bringing the French-Australian community together with a vibrant and fiercely French “Joie de Vivre” and bringing a piece of France to Melbourne with an Australian twist.


Festival at the Queen Victoria Market

Photos by Claire Ropartz

quotesArtboard 1 copy 2

Laura is an excellent addition to any organisation as she is an incredible ressource of knowledge, expertise and wisdom.
She showed complete professionalism and fantastic skills which ensured our event ran smoothly and created such a positive great impact.

Elsa Barberio-Dehornoy

President of the Bastille Day French Festival Melbourne

Festival launch event at State Library Victoria

Photos by Claire Ropartz

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